Advisor, Digital Engagement (Global Marketing Team)

United Kingdom - London (Global Support Office)

This vacancy is now closed


About Us

MSI Reproductive Choices is one of the world’s leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to choose. From contraception to safe abortion and life-saving post-abortion care, we are committed to delivering compassionate, affordable, high-quality services for all.

Today, our organisation has over 9,000 team members working in 37 countries across the world. Our success lies in the fact that MSI teams are locally led, entrepreneurial and results-driven, and are passionate about delivering high quality, client-centered care in their own communities. As a social business, we focus on sustainable delivery, efficiency, and funding models that are built to last, so that the women and girls we serve today will have a choice in the future too.

We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world.


About the Role

The MSI Global Marketing & Innovation Team (GMT) purpose is to design and test new models, resources, and best practice solutions to overcome behavioural barriers for access to contraceptive and safe abortion/ post abortion care services. This includes leveraging digital and technology to provide engaging content to empower people to make decisions about their sexual and reproductive health.

This role has two key areas of responsibility:
1) The development, management, and optimised use of digital content by MSI contact centres, websites, and social media. Including support to MSI country programme teams to effectively use digital metrics to improve their digital engagement.
2) Support the development, testing and roll-out of client-facing digital health solutions. Including, an automated virtual assistant for MSI contact centres; a mobile application to support MSI teams to collect and use location information on MSI’s network of service delivery sites; updates to MSI’s digital counselling tool.

This role would suit someone with Digital Content, Digital Marketing or Digital Health experience.

About You

We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission and a focus on delivering measurable results. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully. You must be open-minded, curious, resilient, and solutions-oriented, and committed to promoting equality, and safeguarding the welfare of team members and clients alike.

To perform this role, it is essential that you have the following experience:

• A strong track record in generating engaging consumer-facing content across a range of digital channels and media.
• A strong understanding of digital channel landscape including knowledge of google analytics, website content development and SEO.
• Demonstrated experience in working on projects seeking to improve digital engagement.
• Demonstrated experience in briefing and managing agencies to deliver projects on time and within budget.
• Significant experience in working across a busy, multi-disciplinary team.
• Demonstrated experience in projects leveraging Microsoft Apps, ideally including Power Platform.
• A good understanding and interest in (if not direct experience of) digital health innovations in the health sector.

To perform this role, it is essential that you have the following skills:

• Excellent verbal and communication skills in English (French helpful, but not essential).
• Ability to translate complex information into formats and copy that can be understood by a wide range of audiences.
• Creative thinker with the ability to develop innovative solutions with limited resources.
• Ability to build relationships across teams, with evidence of highly sensitive cross-cultural skills.
• Action and results orientated with ability to stay on track and navigate the delivery of multiple priorities at once.
• Ability to train, mentor and develop skills within others.
• Good influencing and negotiation skills.


Personal Attributes:

For this role, we’re looking for an individual who is:

  • A strong supporter of the cause of family planning and a woman’s right to safe abortion (pro-choice).
  • Committed to the protection of team members and clients, with a particular focus on vulnerable groups.
  • Able to role-model inclusive and culturally sensitive attitudes and behaviours.
  • Resilient, flexible, positive attitude and can thrive in fast-paced, dynamic environments.
  • Curious about emerging developments within our sector and passionate about building best practice.
  • Actively seeks out feedback on own performance (both results and behaviours) with a view to continuously learning and developing. Know own strengths and recognise there’s always more to learn.
  • Motivated and ambitious to grow personally and to drive the mission of MSI.
  • Willingness to help with a wide range of client experience projects, as and when required and where requested support other project teams.
  • Willingness to travel up to 25% of the time (once Covid restrictions are fully lifted).


If you fit the above and are easy-going yet concentrated, eager to help, sharp, capable under pressure, and have an eye for detail, we look forward to hearing from you.

For more information about the role, please view the job framework on our website.

Location: London Support Office (hybrid working) or any MSI Country Programme

Full- time: 35 hours a week (UK hours)

Contract type: Fixed Term, 12 months

Salary:  £34,000 – £40,000 + discretionary bonus (UK salary range only), For applicants not based in the UK, the role will be banded within the national context

Closing date: 31 October 2022 (midnight GMT+1). Interviews may take place before this date for exceptional candidates.

For internal employees applying from an MSI country programme, the role will be positioned within the existing salary structure of the country. Local terms and conditions of the country will apply.


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